March 26, 2025

Banking as a Service: How Should Community Banks Think About BaaS?

Banking as a Service (BaaS) allows non-bank companies to offer banking services by partnering with licensed banks through APIs.

Banking as a Service (BaaS): Expanding Market Reach

BaaS allows non-bank companies to offer banking services by partnering with licensed banks through APIs. This model provides community banks with opportunities to generate additional income and reach new customer segments without building new products internally. However, it also introduces regulatory and reputation risks, as highlighted by the recent challenges faced by BaaS providers like Synapse.

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