Rooted in Longevity, Growth, and Values

Smiley has been a Certified Evergreen company since 2019. Our certification serves as the focus of our long-term commitment to building a business that endures. We’re guided by timeless values that empower our team, our partners, and the communities we serve. It’s more than recognition. It’s our promise to stay true to purpose, resilience, and responsible growth.

Why Evergreen Matters

Being Evergreen Certified matters because it signals a different way of doing business. Instead of chasing quick wins, we focus on stability, relationships, and thoughtful growth. It allows us to make decisions with confidence, knowing that our choices are aligned with the long-term health of the company and the communities we impact. This is how we stay rooted while continuing to move forward.

The 7 Ps, as Defined by Tugboat Institute

The Evergreen 7 Ps, as described by Tugboat Institute, provide the framework for how companies like Smiley thrive:

• Purpose: Having a compelling reason for existing, a North Star above all else.
• Perseverance: Having the ambition and the resilience to overcome obstacles and keep pursuing the purpose indefinitely into the future.
• People First: Engaging a workforce of talented associates who excel as a team and are motivated by the purpose and the culture, as well as by total compensation, in the belief that, by taking care of them, they will take care of the customers, suppliers, partners, communities, and their families.
• Private: Taking advantage of the ability of closely held private companies to have a longer-term view, greater confidentiality around strategies, and more operating flexibility than public or exit-oriented businesses.
• Profit: Not mistaking profit as the purpose of the business, but recognizing it is essential to survival and independence, and the most accurate measure of customer value delivered.
• Paced Growth: Having the discipline to focus on long-term strategy, balance short-term and long-term performance, and grow steadily and consistently from year to year.
• Pragmatic Innovation: Embracing a continuous improvement process built around taking capital-efficient, calculated risks to innovate creatively within constraints.

Rooted in the Way We Work

These seven Ps are not theoretical. They reflect how Smiley shows up, acts, and evolves every day. Our Evergreen Certification confirms that we live by principles that prioritize resilience, purpose, and people. We grow intentionally. We innovate responsibly.We remain private by choice. And through it all, we stay aligned with values that build trust and longevity. That is our firm foundation for the future.

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