November 15, 2019

Smiley Technologies Is A Certified Evergreen Company

Smiley Technologies, Inc. (STI) has been certified as a Certified Evergreen® company by Tugboat Institute, reflecting its commitment to prioritizing purpose and people, avoiding growth-at-all-costs strategies, and embodying the 7Ps core values.

We are excited to announce that STI is now Certified Evergreen®. “Evergreen™ companies are private, profitable, enduring, and market-leading businesses that make a dent in the universe. They put their purpose and people first and avoid decisions that impose a growth-at-all-costs or exit-oriented mindset, which benefits both the communities they serve and our society.”

– Tugboat Institute

Smiley Technologies has officially been confirmed by Tugboat Institute to be a Certified Evergreen ™ company. Evergreen businesses are led by purpose-driven leaders with the grit and resourcefulness to build and scale private, profitable, enduring, and market-leading businesses that make a dent in the universe. Evergreen businesses put their people first and avoid raising capital that puts money before mission and imposes a growth-at-all-costs or exit-oriented mindset. They measure success by how well they deliver on their mission and they embody the Evergreen 7Ps.

Evergreen ™ businesses hold the 7Ps as part of their core values:

  • Purpose
  • Perseverance
  • People First
  • Private
  • Profit
  • Paced Growth
  • Pragmatic Innovation

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